NRI Set to Inspire Creativity and Promote Natural Wellness With New National Challenge

Nature’s Renaissance International (NRI) is gearing up to launch its Creativity Challenge, a nationwide digital competition designed to spotlight creativity and inspire healthier living through the brand’s Uatd Eyi Charcoal Toothpaste.

Set to kick off on November 26, 2025, the challenge will reward outstanding participants with prizes worth up to N70 million across both adult and teen categories.

According to Professor Clinton Brown Odiagbe, Chief Executive Officer of NRI, the initiative reflects the company’s commitment to promoting creativity while strengthening Nigeria’s belief in natural wellness solutions. He described the Uatd Eyi Charcoal Toothpaste as a natural, locally formulated blend that supports gum health, whitens teeth, freshens breath, and delivers a deep, stain-removing clean.

“It cleans the mouth thoroughly, removes stains, reduces plaque, and soothes tender gums,” he said. “With consistent use, it leaves users feeling fresher and healthier every day.”

Who Can Enter?

The competition welcomes:

• Adults aged 18–60
• Teens aged 10–16

Participants are required to:

1. Purchase two packs of the promotional toothpaste.
2. Create a 45-second product demonstration video.
3. Produce a 45-second ambassador-style video.
4. Post both videos on Instagram, Facebook, or TikTok using the hashtags
   #NRICreativityChallenge and #NRICares.

Winners will be selected through public voting.

Prizes Up for Grabs

Project Manager and host of the competition, Mr. Ikpeama Richard (popularly known as Mr. CRISNOW), said the challenge is a platform for young Nigerians to transform simple creative ideas into meaningful opportunities.

Top rewards include:

• Two adult winners (male & female):
  One-year ambassadorial deal, a brand-new car, and a one-year product supply — valued at over N50 million combined.
• Teen category:
  Scholarship packages worth N10 million for two winners.
• Influencer awards:
  • Top five creators: N1 million each
  • Next 10 influencers: N500,000 each

To enter, participants must follow NRI’s social media pages, visit www.nrilimited.com, and purchase the promotional package priced at N6,000.

A Timely Initiative for Nigeria’s Wellness Landscape

NRI notes that the Creativity Challenge aligns with its mission to promote good health, economic empowerment, and natural wellness. The initiative launches at a time when Nigeria is preparing for new tax laws expected to take effect in 2026 — a development sparking conversations about sustainable health financing.

During the 66th National Council on Health meeting in Calabar, Cross River State, the Minister of State for Health and Social Welfare, Dr. Iziaq Salako, emphasized the need for innovative approaches to ensure resilience within the health sector.

“We cannot continue to fund health the same way when our fiscal landscape is changing,” he said. “With new tax laws taking effect next year, we must design fresh strategies that ensure revenue flows into health, protect the vulnerable, and secure the gains we have made.”

Blending Creativity With Wellness

As Nigeria evolves its health policies, NRI’s Creativity Challenge highlights the growing role of private sector initiatives in promoting better lifestyles. By merging wellness, creativity, and empowerment, the organization says it hopes to inspire Nigerians of all ages to embrace healthier habits while unlocking new economic opportunities.